Project Description — SIPL
SIPL, a fast-growing Indian automotive accessories brand, team-up with Artgripper to build a cohesive brand ecosystem.
From high-impact 3D product films and launch strategies to complete branding, packaging, and B2B communication systems, we transformed SIPL into a visually powerful brand serving both D2C and B2B markets.
Category
Brand Strategy • 3D Visualization • Packaging • UI/UX • B2B Communication
Time line
March 2025 – Present
We partnered with SIPL as their creative growth ally, shaping their brand identity, product launches, and social presence end to end.
Product Film for SIPL Electric | 65W Dual Port Car Charger
SIPL Electric, the electronics division of SIPL, focuses on automotive charging solutions, LED lights, and projector headlamps.
For its 65W Dual Port Car Charger, we developed a 3D explainer film highlighting fast-charging capability, dual-output efficiency, internal build precision, and real-world usability, optimized for e-commerce and digital product launches.
Product Film for SIPL TPE Mats
SIPL Pro, the performance division of SIPL, leads with its best-selling TPE car mats engineered from Thermoplastic Elastomer polymer.
This 3D explainer film demonstrated waterproof performance, impact resistance, thickness precision, and vehicle-specific fit using fluid simulation and material visualization. Developed for website and e-commerce marketing to strengthen product credibility and conversion.
SIPL Door Visor 3D Product Visualization | Wind & Rain Protection
SIPL Pro car door visors are engineered automotive exterior accessories designed to deflect wind, prevent rain entry, improve airflow, and enhance vehicle aesthetics.
Created by Artgripper Studio, this 3D product visualization highlights aerodynamic structure, impact-resistant materials, and precision fitment for digital campaigns and online marketplaces.
02------SIPL Branding | Logo | Brand Architecture
Building the SIPL Brand Architecture
As SIPL expanded into multiple verticals including SIPL Pro, SIPL Electric, SIPL Detail, SIPL Med, and SIPL Defense, we developed a scalable brand architecture ensuring visual consistency across automotive, electronics, detailing, medical, and defense categories while maintaining a unified corporate identity.
02.1------SIPL Branding | Colour Scheme
Velocity Blue
HEX Code
#1241CD
100%
RGB
18
65
205
100%
Soft Glacier
HEX Code
#EEF3FB
100%
RGB
238
243
251
100%
Urban Slate
HEX Code
#5F6B7A
100%
RGB
95
107
122
100%
Sovereign Blue
HEX Code
#0F3197
100%
RGB
15
49
151
100%
Signal Yellow
Growth Green
Velocity Blue
Sovereign Blue
02.2------SIPL Branding | Typography
Serpentine EF
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
02.3------SIPL Branding | Iconography
System-Driven Iconography for Brand Consistency
A modular 8x8 icon system built for consistency across SIPL’s packaging and digital communication. The signature blue, supported by white and grey capsules, ensures clarity, hierarchy, and scalable brand recognition.
03------SIPL Social Media | Posts | Reels | Stories
Artgripper Studio has been more than a creative partner, they truly understood our products, customers, and brand story. Their work, from quick social media creatives to high-end 3D visuals, has been consistent, detailed, and impactful. What stood out most was their proactive approach, often suggesting ideas beyond our brief that elevated the outcome. We see Artgripper as an extension of our team and look forward to many more milestones together.
Ayush B. Aggarwal
Founders, SIPL (Salasar Industries)
