NYKD by NYKAA
NYKD by Nykaa reimagines everyday comfort with its wire-free T-shirt bra, designed to offer support and shape without traditional underwires.
Artgripper Studio collaborated on the product launch film, bringing the concept to life through 3D product modelling, visual development and cinematic storytelling. From translating the product's key benefits into a compelling visual narrative to crafting the final film, our approach focused on making the product experience clear, engaging and visually distinctive.
The project demonstrates how CGI and 3D product animation can help brands communicate product features, build launch campaigns and create memorable digital experiences.
Category
3D Product Animation · CGI Product Film · Product Launch
Time line
2026
NYKD by NYKAA
NYKD by Nykaa reimagines everyday comfort with its wire-free T-shirt bra, designed to offer support and shape without traditional underwires.
Artgripper Studio collaborated on the product launch film, bringing the concept to life through 3D product modelling, visual development and cinematic storytelling. From translating the product's key benefits into a compelling visual narrative to crafting the final film, our approach focused on making the product experience clear, engaging and visually distinctive.
The project demonstrates how CGI and 3D product animation can help brands communicate product features, build launch campaigns and create memorable digital experiences.
Category
3D Product Animation · CGI Product Film · Product Launch
Time line
2026
NYKD by NYKAA
NYKD by Nykaa reimagines everyday comfort with its wire-free T-shirt bra, designed to offer support and shape without traditional underwires.
Artgripper Studio collaborated on the product launch film, bringing the concept to life through 3D product modelling, visual development and cinematic storytelling. From translating the product's key benefits into a compelling visual narrative to crafting the final film, our approach focused on making the product experience clear, engaging and visually distinctive.
The project demonstrates how CGI and 3D product animation can help brands communicate product features, build launch campaigns and create memorable digital experiences.
Category
3D Product Animation · CGI Product Film · Product Launch
Time line
2026
