Project Description — SIPL
SIPL, a fast-growing Indian automotive accessories brand, team-up with Artgripper to build a cohesive brand ecosystem.
From high-impact 3D product films and launch strategies to complete branding, packaging, and B2B communication systems, we transformed SIPL into a visually powerful brand serving both D2C and B2B markets.
Category
Brand Strategy • 3D Visualization • Packaging • UI/UX • B2B Communication
Time line
March 2025 – Present
02------SIPL Branding | Logo | Brand Architecture
Building the SIPL Brand Architecture
As SIPL expanded into multiple verticals including SIPL Pro, SIPL Electric, SIPL Detail, SIPL Med, and SIPL Defense, we developed a scalable brand architecture ensuring visual consistency across automotive, electronics, detailing, medical, and defense categories while maintaining a unified corporate identity.
02.1------SIPL Branding | Colour Scheme
Velocity Blue
HEX Code
#1241CD
100%
RGB
18
65
205
100%
Soft Glacier
HEX Code
#EEF3FB
100%
RGB
238
243
251
100%
Urban Slate
HEX Code
#5F6B7A
100%
RGB
95
107
122
100%
Sovereign Blue
HEX Code
#0F3197
100%
RGB
15
49
151
100%
Signal Yellow
Growth Green
Velocity Blue
Sovereign Blue
02.2------SIPL Branding | Typography
Serpentine EF
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Serpentine EF
Futura Md Bt
Medium
Bold
Medium Italic
Bold Italic
Futura Md BT embodies simplicity
and timeless design.
Its clean geometric forms ensure clarity
and balance, reinforcing SIPL’s
commitment to reliability and
professional excellence.
Medium
We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.
Medium Italic
We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.
Bold
We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.
Bold Italic
We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.
02.3------SIPL Branding | Iconography
System-Driven Iconography for Brand Consistency
A modular 8x8 icon system built for consistency across SIPL’s packaging and digital communication. The signature blue, supported by white and grey capsules, ensures clarity, hierarchy, and scalable brand recognition.
03------SIPL Social Media | Posts | Reels | Stories
Artgripper Studio has been more than a creative partner, they truly understood our products, customers, and brand story. Their work, from quick social media creatives to high-end 3D visuals, has been consistent, detailed, and impactful. What stood out most was their proactive approach, often suggesting ideas beyond our brief that elevated the outcome. We see Artgripper as an extension of our team and look forward to many more milestones together.
Ayush B. Aggarwal
Founders, SIPL (Salasar Industries)
