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SIPL Automotives

SIPL Automotives

SIPL Automotives

Project Description — SIPL

SIPL, a fast-growing Indian automotive accessories brand, team-up with Artgripper to build a cohesive brand ecosystem.

From high-impact 3D product films and launch strategies to complete branding, packaging, and B2B communication systems, we transformed SIPL into a visually powerful brand serving both D2C and B2B markets.

Category

Brand Strategy • 3D Visualization • Packaging • UI/UX • B2B Communication

Time line

March 2025 – Present

02------SIPL Branding | Logo | Brand Architecture

Building the SIPL Brand Architecture

As SIPL expanded into multiple verticals including SIPL Pro, SIPL Electric, SIPL Detail, SIPL Med, and SIPL Defense, we developed a scalable brand architecture ensuring visual consistency across automotive, electronics, detailing, medical, and defense categories while maintaining a unified corporate identity.

02.1------SIPL Branding | Colour Scheme

Velocity Blue

HEX Code

#1241CD

100%

RGB

18

65

205

100%

Soft Glacier

HEX Code

#EEF3FB

100%

RGB

238

243

251

100%

Urban Slate

HEX Code

#5F6B7A

100%

RGB

95

107

122

100%

Sovereign Blue

HEX Code

#0F3197

100%

RGB

15

49

151

100%

Signal Yellow

HEX Code

#0F3197

100%

RGB

255

49

151

100%

Growth Green

HEX Code

#0F3197

100%

RGB

255

49

151

100%

Velocity Blue

Sovereign Blue

02.2------SIPL Branding | Typography

Serpentine EF

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Xx

Yy

Zz

Futura

Futura

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Xx

Yy

Zz

Free Typeface
Under Creative

Commons

Free Typeface
Under Creative

Commons

Serpentine EF

Mats Ka

Master

Mats Ka

Master

Mats Ka

Master

Serpentine brings a sharp, futuristic edge to the SIPL identity. Its extended letterforms and geometric precision convey speed, innovation, and engineered strength —perfectly aligning with a brand rooted in performance and durability.

Serpentine brings a sharp, futuristic edge to the SIPL identity. Its extended letterforms and geometric precision convey speed, innovation, and engineered strength —perfectly aligning with a brand rooted in performance and durability.

Futura Md Bt

Medium

Bold

Medium Italic

Bold Italic

Futura Md BT embodies simplicity

and timeless design.

Its clean geometric forms ensure clarity

and balance, reinforcing SIPL’s

commitment to reliability and

professional excellence.

Medium

We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.

Medium Italic

We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.

Bold

We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.

Bold Italic

We supply high-quality paint protection film (PPF) rolls for professional and commercial use. Ideal for detailers, installers, dealerships, and distributors looking for reliable protection solutions.

02.3------SIPL Branding | Iconography

System-Driven Iconography for Brand Consistency

A modular 8x8 icon system built for consistency across SIPL’s packaging and digital communication. The signature blue, supported by white and grey capsules, ensures clarity, hierarchy, and scalable brand recognition.

03------SIPL Social Media | Posts | Reels | Stories

Artgripper Studio has been more than a creative partner, they truly understood our products, customers, and brand story. Their work, from quick social media creatives to high-end 3D visuals, has been consistent, detailed, and impactful. What stood out most was their proactive approach, often suggesting ideas beyond our brief that elevated the outcome. We see Artgripper as an extension of our team and look forward to many more milestones together.



Ayush B. Aggarwal

Founders, SIPL (Salasar Industries)